PotashCorp’s logo is one of the most recognizable in Canadian business and in the fertilizer industry.

Naturally, the company wants to ensure its facilities and employees around the world are representing its identity properly. To this end, PotashCorp recently launched an online internal identity and graphic standards manual.

To celebrate the season, mark another year of good business and socialize with community members, PotashCorp hosted a holiday reception in Saskatoon.

Six events, five days, four films, three pop-up banners, two speaker series and one competition — this was the week of Nov. 14 to 18 for Creative Fire’s Randy Hergott, or as it’s known in other circles, Design Week.

Creative Fire is pleased to welcome Paige UnRuh, advertising purchasing specialist, to Creative Fire.

Creative Fire is sending our warmest congratulations to the Saskatoon SPCA and Ronald McDonald House Saskatchewan after they were recently named winners of two MarCom Awards each. 

As a first step in our relationship with Federated Co-operatives Ltd., Creative Fire developed a brand strategy for the group to distribute to its members.

Paw prints in the snow – is there anything more adorable?

What about snow made of paw prints?

Calendar themes are a dime a dozen, but there’s only one place you can find a calendar featuring local pets.

She says she’s a Twitter addict, but she never thought it would lead to this.

For the second consecutive week, Creative Fire’s Cassandra Kyle has been a guest panelist on John Gormley Live, a popular Saskatchewan radio show.

What is a home? Amicus Health Care Inc. has the answer in Samaritan Place.