With operational expansions looming in an already competitive market for talent, PotashCorp wanted to explore new ways appeal to young and mid-career engineers and other potential employees.

This series of informal employee testimonial videos – done with minimal post-production enhancements, few edits and simple, one-camera set-ups – provides a matter-of-fact view of PotashCorp from an employee's perspective. The brief videos are used online and to supplement onsite college career fairs, providing prospective candidates with a candid view into the experiences of PotashCorp employees who fill similar roles. 

The employee videos, which reinforce PotashCorp's key strategic messages and support the company's larger recruitment goals, are credited with driving an increase in the number of candidates applying through their website and to improvements in the quality of applications received.