PotashCorp’s Annual Meeting of Shareholders (AMS) gives the company an opportunity to come together with its stakeholders and share its story.

PotashCorp cares about its neighbours, especially the youngest members of the community.

Standing on the sidelines is no fun — especially when you’re a kid.

PotashCorp knows how important access to nutritious food is, especially here at home. That’s why the company chose to donate $25,000 to the Saskatoon-based Child Hunger and Education Program, or CHEP.

In keeping with its long track record of industry-leading investor relations and reporting excellence, PotashCorp used its 2010 online annual report to do more than present a digital version of the printed annual. Instead, the company's investor story was told using the full range of content delivery tools available online.

PotashCorp's products help farmers worldwide produce more nutritious food. This has never been a more critical mission, as our global population continues to increase at a staggering pace and the need to coax more crop production out of the world's arable land intensifies.

It is fitting that PotashCorp, whose fertilizers help producers to grow more nutritious food, has chosen to donate $1 million to Saskatchewan's food banks. 

With a large number of charitable donations and community-building initiatives planned in 2011 and beyond, PotashCorp required some visual identity pieces and a theme for the year's efforts.

Our artists use many different types of canvas, but the exterior of a Zamboni was a unique opportunity.

Despite the complexities surrounding the production, refinement and application of crop nutrients, the story is simple and important - the world's farmers need to find ways to produce more food for the earth's growing population, and that requires fertilizer.