The ingredients were simple: iPods; website; Twitter. The results were outstanding: connectivity; storytelling and national media attention. 

For 16 Edwards School of Business Students from the University of Saskatchewan on a once-in-a-lifetime educational tour of Israel and Jordan, this combination of technology and social amplification made their experience accessible to international audiences.

Creative Fire's neighbourhood - on the edge of downtown in the warehouse district - has its share of homelessness and visible social issues.

In 2007, the University of Saskatchewan rebranded its College of Commerce as a business school, renaming it the Edwards School of Business.