PotashCorp’s logo is one of the most recognizable in Canadian business and in the fertilizer industry.

Naturally, the company wants to ensure its facilities and employees around the world are representing its identity properly. To this end, PotashCorp recently launched an online internal identity and graphic standards manual.

To celebrate the season, mark another year of good business and socialize with community members, PotashCorp hosted a holiday reception in Saskatoon.

The fertilizer industry is full of facts and figures. Luckily, PotashCorp breaks down the numbers every year in its annual Overview.

The fertilizer industry is full of facts and figures. Luckily, PotashCorp breaks down the numbers every year in its annual Overview, which also appears online.

With operational expansions looming in an already competitive market for talent, PotashCorp wanted to explore new ways appeal to young and mid-career engineers and other potential employees.

PotashCorp is growing. The company is growing its business and its workforce, and it is currently in the midst of an enormous capacity expansion across all of its potash operations.

Notice anything new on the radio, in your newspaper, or on your drive to work?

Every year, PotashCorp publishes a fact book for its employees containing reference information about its business and the industry.

A helicopter, a Premier and PotashCorp's CEO - we helped get all three in the same place, at the same time, for a media event like no other to announce PotashCorp's record-breaking $27 million to bring air ambulance service to Saskatchewan.

Creative Fire likes to think outside the box, but on this project, we stayed within it — the toolbox that is.