PotashCorp Video Mine Tour

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    PotashCorp Video Mine Tour - Home Page
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    In this video we learn more about potash, an essential crop nutrient
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    A video playing inside a lightbox - all videos can also be played in full-screen HD.
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    Underground tour with thumbnail video navigation
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    A video playing full screen. Videos are optimized for a wide variety of playing environments, from smartphone to desktop.

The work of PotashCorp's skilled employees, both above ground and below, and the company's potash mining and milling operations in Saskatchewan, provided captivating subject matter for this series of short informational videos.

Filed in: Video, Strategic, Featured, PotashCorp, Web, Social & Technology

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    Aboriginal partnerships newsletter
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    Aboriginal partnerships newsletter

Creating strong partnerships with the growing First Nations and Métis population of Saskatchewan is an integral component of PotashCorp’s strategy.

Filed in: Recruitment & Employee Relations, Print, Creative, Community & Public Relations, PotashCorp

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    PotashCorp’s Annual Meeting of Shareholders
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    PotashCorp’s Annual Meeting of Shareholders
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    PotashCorp’s Annual Meeting of Shareholders
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    PotashCorp’s Annual Meeting of Shareholders
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    PotashCorp’s Annual Meeting of Shareholders
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    PotashCorp’s Annual Meeting of Shareholders
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    PotashCorp’s Annual Meeting of Shareholders
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    PotashCorp’s Annual Meeting of Shareholders

PotashCorp’s Annual Meeting of Shareholders (AMS) is more than a forum to convey fiscal information and plans for the future – it’s an opportunity for the company to connect with its community of stakeholders.

Filed in: Precise, Investor Relations, Featured, Event, PotashCorp, Video

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    Cameco career fair system
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    SINP iPad and iPod system in road case
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    SINP iPod with neck lanyard

A typical job fair involves a lot of paper. Stacks of company brochures, job postings and application forms get printed and hauled to the show, and then stacks of resumés with notes scribbled in the margins get hauled back to the office. With the digital recruitment toolkit Creative Fire assembled to help our clients in the field, this process is now greener, faster, more efficient . . . and just plain cooler.

Filed in: Web, Social & Technology, Recruitment & Employee Relations, PotashCorp, Government & NGOs, Edwards School of Business, Cameco

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    PotashCorp GreenRoom
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    Social media connectivity
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    Signing wall
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    The GreenRoom in action
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    Satellite station photo booth
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    We Day 2013

On February 27, 15,000 students from across the province converged on Saskatoon for Saskatchewan's first We Day – a stadium-sized youth empowerment event sponsored by PotashCorp and organized across Canada by Free The Children.

Filed in: Precise, Featured, Event, Display & Outdoor, PotashCorp, Web, Social & Technology

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    Saskatchewan Premier Brad Wall
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    U of S President Dr. Ilene Busch-Vishniac
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    PotashCorp President and CEO Bill Doyle
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    GIFS partners at the announcement
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    GIFS Announcement

The announcement of the Global Institute for Food Security (GIFS) at University of Saskatchewan required significant strategic planning, design, online and media relations work to share the launch with stakeholders and media at home and around the world.

Filed in: Event, Community & Public Relations, PotashCorp, Government & NGOs, Global Institute for Food Security

Online RSVP System

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    Take a virtual tour of the Creative Fire Online RSVP System.
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    First, guests receive an invitation email sending them to a registration webpage.
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    Here, your guests enter the information you ask them to provide.
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    This step virtually eliminates any errors on the nametags your guests will wear.
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    Then, a confirmation email is automatically sent to your guest.
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    From there, we use the guest information to produce and organize your event nametags...
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    And deliver them in alphabetical order to your venue on the day of the event.

Many times throughout the year, Creative Fire works with our clients to help them assemble successful events – and our contribution includes behind-the-scenes organizational technology.

Filed in: Web, Social & Technology, Event, PotashCorp, Creative Fire, Claude Resources, Canpotex

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    PotashCorp & Free the Children announcement
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    Craig Kielburger of Free the Children
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    Craig Kielburger of Free the Children
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    PotashCorp President and CEO Bill Doyle
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    Doyle and Kielburger make the announcement
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    Doyle and Kielburger speak to the media

PotashCorp’s partnership with international development agency Free the Children is a landmark initiative for the company – one that deserved significant attention from a wide range of stakeholders.

Filed in: Event, Display & Outdoor, Community & Public Relations, PotashCorp

PotashCorp Sustainability Website
PotashCorp Sustainability Website

Companies in every sector face new challenges in corporate reporting, specifically in moving toward integrated reporting that demonstrates the links between the company’s financial, social and environmental performance.

Filed in: Web, Social & Technology, Investor Relations, Community & Public Relations, PotashCorp

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    PotashCorp Annual Meeting of Shareholders 2012
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    PotashCorp Annual Meeting of Shareholders 2012
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    PotashCorp Annual Meeting of Shareholders 2012
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    PotashCorp Annual Meeting of Shareholders 2012
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    PotashCorp Annual Meeting of Shareholders 2012
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    PotashCorp 2012 Annual Meeting - Opening Preamble
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    PotashCorp 2012 Annual Meeting - ESB Undergraduate Tour of Israel and Jordan
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    PotashCorp 2012 Annual Meeting

PotashCorp's 2012 Annual Meeting of Shareholders serves a dual role of providing a forum to conduct the company's business as well as creating an opportunity for shareholders, stakeholders and community members to connect with the board and management of the world's largest fertilizer producer.  

Filed in: Video, Recruitment & Employee Relations, Precise, Investor Relations, Event, Display & Outdoor, Community & Public Relations, Annual Report, PotashCorp

Creative Fire

This blog focuses on the day to day at Creative Fire.