Canpotex is the world’s premier potash exporter, but marketing and distributing potash overseas is only part of the story, and the company needed a modern and flexible web presence to help tell the rest. 

Visit Canpotex.com

On February 27, 15,000 students from across the province converged on Saskatoon for Saskatchewan's first We Day – a stadium-sized youth empowerment event sponsored by PotashCorp and organized across Canada by Free The Children.

Building a good website is like building a good legal case – identify the relevant facts and use them to tell a clear story. 

Visit SHTB-LAW.com

Many times throughout the year, Creative Fire works with our clients to help them assemble successful events – and our contribution includes behind-the-scenes organizational technology.

A remodeling at Saskatoon shopping destination Scotia Centre prompted a desire for a revamped website – one that complemented the modern new look of the mall.

Visit the Scotia Centre website

Companies in every sector face new challenges in corporate reporting, specifically in moving toward integrated reporting that demonstrates the links between the company’s financial, social and environmental performance.

As the world’s largest fertilizer producer by capacity, PotashCorp works to help nature provide.

Wanting to teach people about its global mission to help farmers grow better crops and feed more people, the company launched an awareness campaign about its role in food production.

Part of this campaign was a PotashCorp microsite dedicated to education about global food security and the company’s place in a sustainable solution. Helpingnatureprovide.com illustrates the rising demand for food and how fertilizer can help.

Visit Helpingnatureprovide.com

The ingredients were simple: iPods; website; Twitter. The results were outstanding: connectivity; storytelling and national media attention. 

For 16 Edwards School of Business Students from the University of Saskatchewan on a once-in-a-lifetime educational tour of Israel and Jordan, this combination of technology and social amplification made their experience accessible to international audiences.

Saskatchewan is connected with the world and at the Working Abroad Expo in Dublin and Cork, the province and Creative Fire worked to connect Ireland to Saskatchewan using the latest technology.

A global leader in publishing interactive shareholder and stakeholder data, PotashCorp continued to set the bar with its 2011 online annual report.