DTNYXE Brand Development

Downtown Saskatoon
Brand Strategy / Visual Identity / Design / Advertising / Social Media

Saskatoon’s central business district has evolved into a vibrant, energetic hub with fresh, contemporary spaces, retail shops and restaurants and it needed a rebranding to reflect that change. We led the strategy, planning and launch for Downtown Saskatoon, creating a new identity built on Saskatoon’s airport code (YXE) and designed for use on the social and digital channels most familiar to businesses, customers and travelers.