Exploring homegrown advanced manufacturing innovations
Next Generation Manufacturing Canada (NGen)
Brand & Design
Next Generation Manufacturing Canada (NGen) is one of five “superclusters” as defined by the Canadian government in 2018, focused on Advanced Manufacturing. NGen’s purpose is to promote the uptake of advanced technologies and processes in Canada’s small and medium sized enterprise (SME) sector.
Creative Fire worked with NGen and RBC to create two pilot videos for an educational and awareness campaign called Factory Forward, a virtual tour series that promotes SME manufacturing in Canada. In addition to creating the name and visual identity for the project, we led the project strategy, creative direction and video creation from pre-production through to the final videos featuring Attabotics in Calgary and Precision ADM in Winnipeg.
Factory Forward was a chance for us to share a behind-the-scenes look at two innovative SMEs in Canada who are fostering a more diverse and skilled workforce in the manufacturing sector, and showcase the homegrown talent and ideas that are revolutionizing the industry.