Improving representation of women across the Natural Resource sector
The Femina Collective
Communications Strategy / Brand & Design
The Femina Collective is a growing community of like-minded, professional women who are challenging the longstanding underrepresentation of women in the Natural Resource sector. When the time was right to introduce the community to a broader audience, the team engaged Creative Fire to refine the community logo and create visuals and copy for a social campaign that embodied the group’s bold, unapologetic and inclusive approach, with the goal to build awareness, increase website traffic and increase membership.