Kyla Franks realized she wanted to make Reconciliation a part of her career when she started to see the knowledge gap between what most Canadians know about Indigenous history and what Indigenous history in the land we now call Canada really is – a shared history. While with MNP, she was able to work on a number of projects that were tied to important Indigenous issues. It was there that she honed her communications, digital and social media skills – helping businesses and their people build positive narratives and create safe spaces online.
At Creative Fire, Kyla helps non-Indigenous businesses learn how communications can help them bring their Reconciliation and engagement efforts to life, and she helps Indigenous businesses to develop content strategies that tie directly to their goals. She does this with a results-oriented approach, using data to help organizations better define their communications efforts.
Kyla received her Public Relations education at Mount Saint Vincent University in Halifax and Université catholique de Lille in France.