Matthew DeMaio

Senior Communications Strategy / Writer

Matthew DeMaio has led dozens of organizations through brand overhauls, web redesigns, and more in his 25+ years as a communications professional in both the U.S. and Canada. Matthew has worked with, advised, and trained staff and board members in numerous areas of communication, including branding, strategy, stakeholder engagement, and crisis communications. A member of the Creative Fire team since 2005, Matthew has served as a key writer and strategist for several of the company’s most important clients, helping to refine annual and sustainability reporting frameworks and Diversity and Inclusion programs and policies for PotashCorp (now Nutrien), Canpotex, and Cameco, among others. Matthew holds an MSc. in Strategic Communications with honors from Columbia University, and a B.A. in Journalism Summa Cum Laude from Manhattan College.