What is corporate Canada’s place in Truth and Reconciliation Day?

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If brands want to commemorate the day without seeming like they’re capitalizing, it may require a degree of honesty and change they are uncomfortable with.

Brands have good reason for not wanting to let the first Truth and Reconciliation Day on Sept. 30 go by without acknowledgement, lest they be seen as not caring or doing their part to contribute to the goals of Reconciliation.

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