Gwich'in's Got Talent

Gwich'in Tribal Council
Social Media Campaign / Community Engagement / Design

Creating a sense of community in the midst of the COVID-19 crisis takes a special level of performance from community leaders and their creative agency. We worked with the Gwich’in Tribal Council to design and execute an online engagement strategy implemented through social media feeds to encourage their communities to engage in cultural activities and competitions while respecting the physical distancing measures required to keep people safe. Using Facebook to launch weekly competitions, celebrate community talent and stories, and award prizes and recognition, we helped bring community members together – even while they remained physically apart.

Our Virtual Spring Celebration helped Gwich’in come together to celebrate the return of the sun while keeping physical distance and each other safe during the COVID-19 pandemic.